What is search engine optimisation?

SEO is the process of changing or enhancing a web site to appear higher in search results with the intention of receiving more site traffic and ultimately more customers.

How is this achieved?

The big search engines do not disclose their method of ranking web sites, but they do advise on how best to structure a web site for maximum effectiveness.

This includes using relevant URLs, good titles, descriptive content, useful meta tags (hidden information which describe a web page), positioning relevant content near the top of the page, etc.

SEO is an ever-evolving field as the web changes and search engines alter their algorithms. It is our job at Arctic Kiwi to remain abreast of these changes and ensure your site continues to remain at the top of results page.

However much of SEO is over-hyped and boils down to common sense. Keeping your content fresh, relevant and targeted to your audience is often the most important aspect of maintaining a good search ranking.

Free Search Engine Optimisation Consulting

As part of every new web development project, Arctic Kiwi offer free search engine optimisation to the value of £2000. This includes consulting, advice and development on your project to boost its ranking.

Additionally we have a range of tools which measures your search rankings and allows you to see real, tangible benefits resulting from our service.

Search Engine Tools

Arctic Kiwi can take a before and after snapshot of your site. We can count visitors and clicks and determine what impact our changes have had with real figures, and even graph the rising popularity of your site.

Additionally you can see the most popular pages, where your site visitors are coming from and how they found your site.

We work closely with you to understand this information and refine your site appropriately to broaden your audience and boost your visitors.

Please contact us to find out more.