Client:

The Lounge Group and Ansell

Requirements:

Ansell needed a promotional campaign for a new condom product being launched across Europe.

They had several in-country websites which allowed their customers to sign up for freebies, for product testing and to tell their mates. They had to capture all this customer information for later marketing campaigns.

Our Solution:

Acting as a white label agency to The Lounge Group, we plugged all their sites into our Matchbook product.

This grabbed the contact details and using it’s smart tagging technology made it easy to track which country the customer is in and what they signed up for.

We then designed and delivered several multi-lingual marketing emails to all these subscribers.
The Matchbook tool counts email views, link clicks and other metrics and produced a nice report so Ansell could easily see the popularity of their Facebook and Twitter pages, their online game and the campaign attrition rate.